The Unsinkable Legend


For over six decades, Boston Whaler has been synonymous with innovation, reliability, and the quintessential boating experience. Known for their "unsinkable" boats, the brand has carved out a unique niche in the marine industry. This blog post dives into the rich history of Boston Whaler, exploring the milestones that have defined this iconic American brand.

The Birth of Boston Whaler

The story of Boston Whaler began in 1958 when Richard "Dick" Fisher, an inventive entrepreneur with a passion for sailing and naval architecture, launched the company. Fisher's vision was to create a boat that was both safe and durable, capable of withstanding the harshest conditions. His breakthrough came with the introduction of the first Boston Whaler model, the 13-foot runabout, which featured a revolutionary foam-core construction.

The Unsinkable Myth

The hallmark of Boston Whaler boats is their "unsinkable" design. This reputation was cemented in 1961 when Fisher famously sawed a Boston Whaler in half on television to demonstrate its buoyancy. Despite being cut in two, both halves of the boat remained afloat, showcasing the extraordinary safety and resilience of the foam-filled hull. This dramatic demonstration not only captivated the public but also set a new standard for marine safety.

Expansion and Innovation

Throughout the 1960s and 1970s, Boston Whaler continued to innovate and expand its product line. The company introduced larger models, such as the 16-foot Nauset and the 17-foot Montauk, which became popular among fishermen, law enforcement, and recreational boaters alike. Each new model retained the core principles of safety, durability, and performance that had made the original Whalers so successful.

Acquisition and Modernization

In 1969, Fisher sold Boston Whaler to the CML Group, marking the beginning of a new era for the company. Despite changes in ownership over the years, including Brunswick Corporation's acquisition in 1996, Boston Whaler maintained its commitment to quality and innovation. The company's R&D efforts led to the introduction of the patented Unibond construction process, further enhancing the strength and unsinkability of their boats.

Boston Whaler Today

Today, Boston Whaler continues to be a leader in the boating industry, offering a diverse range of models from the compact Super Sport series to the luxurious Outrage and Conquest lines. Modern Boston Whalers are equipped with cutting-edge technology, sophisticated navigation systems, and eco-friendly engines, ensuring they meet the demands of contemporary boaters.

A Legacy of Adventure

Boston Whaler boats are not just vessels; they are a testament to a legacy of adventure and exploration. From serene lakes to the open sea, Boston Whalers have been trusted companions for countless journeys, earning the nickname "the unsinkable legend." Whether used for fishing, watersports, or simply enjoying the water with family and friends, these boats embody the spirit of innovation and reliability that Dick Fisher envisioned over 60 years ago.


The history of Boston Whaler is a story of relentless pursuit of excellence and unwavering dedication to safety and quality. As the brand looks to the future, it continues to build on its storied past, crafting boats that inspire confidence and create lasting memories on the water. With its rich heritage and commitment to innovation, Boston Whaler remains a true icon in the world of boating.